Bright living room with arched windows, exposed beams, a white fireplace and soft neutral seating

Interior decoration studio in Old Town, Florida

Beautifully considered interiors, made for the way you live.

From a single room to the whole house, we design, source and style calm, livable interiors for homes across North Central Florida and the Nature Coast.

Sitting room with blue built-in shelving, a fireplace and a pair of black armchairs
Close-up of striped linen and rust velvet cushions on an oak bed

Welcome to SROB

Thoughtful interior decoration, rooted in North Central Florida

SROB LLC is an interior decoration studio based in Old Town, Florida. We help homeowners, landlords and sellers create rooms that feel calm, collected and genuinely personal, without the stress of doing it alone.

Every project begins in your home. We listen to how you live, look closely at what you already love, and build a plan that brings color, furniture, lighting, fabric and art together into one confident, finished space.

  • A personal, in-home design consultation
  • Clear plans, transparent pricing and no surprises
  • Sourcing, delivery and installation handled for you

What we do

Interior decoration services

Refreshing one room or furnishing a new home, our services can be booked on their own or combined into a complete design plan.

Full-room decoration

A complete, turnkey design for the rooms that matter most, from layout and color to furniture, lighting, textiles and art.

Color and paint consultation

Expert color guidance for walls, trim, cabinetry and exteriors, tested in your own light and delivered as a clear room-by-room schedule.

Furniture selection and space planning

Measured floor plans and furniture sourcing at the right scale and budget, so every room is comfortable, functional and easy to move through.

Window treatments and textiles

Made-to-measure curtains, shades and shutters, plus cushions, throws, bedding and upholstery chosen for comfort and Florida durability.

Styling and finishing touches

Art, lighting, rugs, plants and accessories, edited and arranged so your home feels collected, personal and complete.

Vacation rental and home staging

Durable, photogenic interiors for vacation rentals, and professional staging that helps homes make a strong first impression.

6

Specialist design services

11+

Towns served across the region

2 wks

From first visit to design concept

1 day

Typical single-room installation

How we work

A clear, four-step design process

Defined stages, regular check-ins and one dedicated designer from your first visit to the final reveal.

  1. Step 01

    Consultation

    We visit your home, take measurements and photographs, and talk through how you live, your style and your budget.

  2. Step 02

    Design concept

    You receive a mood board, floor plan, color palette and itemized shortlist to review and refine together.

  3. Step 03

    Sourcing and coordination

    We order every piece, track deliveries, inspect each item and coordinate any trades your project needs.

  4. Step 04

    Installation and styling

    We place furniture, hang art and style every surface, so you walk into a finished room.

Why choose SROB

Design that works as beautifully as it looks

We pair a trained eye with practical, local know-how, so every room we finish is as comfortable and durable as it is beautiful.

  • Designed around you

    Your routines, collections and style lead the design, never a showroom catalog.

  • Transparent budgets

    Itemized pricing up front and a plan that respects your budget, with no hidden extras.

  • Made for Florida living

    Fabrics, finishes and furniture chosen to handle strong sun, humidity, sand and pets.

  • Finished to the last detail

    Delivery, installation and styling handled for you, with nothing left in boxes.

Brass console with a round mirror, orange armchair and tropical plants

Locally based

Serving 11 towns across North Central Florida

Questions and answers

Frequently asked questions

Everything you need to know before your first consultation. Cannot find your answer? We are happy to help.

Speak with the studio

(305) 563-6977
What is the difference between interior decoration and interior design?

Interior decoration focuses on the finishes and furnishings that make a room: color, furniture, lighting, window treatments, textiles, art and accessories. We do not move walls or produce construction drawings. When a project needs a contractor, electrician or painter, we coordinate trusted local trades for you.

How much does an interior decoration project cost?

Every home is different, so we quote after the first consultation. You receive an itemized proposal covering our design fee and an estimated budget for furnishings, and nothing is ordered until you approve it.

Do I have to replace all of my furniture?

Not at all. We enjoy working with pieces you already own and will tell you honestly what is worth keeping, refinishing or reupholstering.

How long does a typical project take?

A single room usually takes four to eight weeks from first visit to installation, depending mostly on furniture lead times. Color consultations and styling days can often be scheduled within two weeks.

Which areas do you serve?

We are based in Old Town and regularly work in Cross City, Chiefland, Fanning Springs, Trenton, Bell, Branford, Steinhatchee, Cedar Key, Gainesville and Lake City. Projects further afield are welcome, just ask.

Can you help with vacation rentals and homes for sale?

Yes. We refresh rentals with durable, photogenic furnishings and stage homes for sale using your own pieces plus rented accents where needed.

What should I prepare for the first consultation?

Nothing formal. It helps to gather photos of rooms you love, note anything you want to keep and think about a comfortable budget range. We take care of the measurements.

How do I get started?

Send a message through our contact form or call the studio. We reply within two business days to arrange a convenient time for your in-home consultation.

Start your project

Ready to love coming home?

Book an in-home consultation and let us talk about the rooms you want to change. We reply within two business days.