Sage living room with rattan pendants, a grey sofa and layered rugs
Close-up of striped linen and rust velvet cushions on an oak bed

Our story

Interior decoration with a personal touch

SROB LLC was founded in Old Town on a simple belief: a beautiful home should feel like the people who live in it, not like a page from a catalog.

We work with homeowners, landlords and sellers across Dixie, Gilchrist, Levy and Alachua counties, in river houses, ranch homes, new builds and weekend cottages near the Gulf. Some clients come to us with a single room that has never felt right; others are furnishing a new home from scratch.

As decorators, we focus on everything that brings a room to life: color, furniture, lighting, window treatments, textiles, art and accessories. When a project calls for a painter, electrician or carpenter, we coordinate trusted local trades so you have one point of contact from start to finish.

The SROB team Old Town, Florida

6

Specialist design services

11+

Towns served across the region

2 wks

From first visit to design concept

1 day

Typical single-room installation

Our approach

What every client can expect

Four commitments guide every project, whether it is a single color consultation or a whole-home installation.

Designed around you

Your routines, collections and style lead the design, never a showroom catalog.

Transparent budgets

Itemized pricing up front and a plan that respects your budget, with no hidden extras.

Made for Florida living

Fabrics, finishes and furniture chosen to handle strong sun, humidity, sand and pets.

Finished to the last detail

Delivery, installation and styling handled for you, with nothing left in boxes.

How we work

A clear, four-step design process

Defined stages, regular check-ins and one dedicated designer from your first visit to the final reveal.

  1. Step 01

    Consultation

    We visit your home, take measurements and photographs, and talk through how you live, your style and your budget.

  2. Step 02

    Design concept

    You receive a mood board, floor plan, color palette and itemized shortlist to review and refine together.

  3. Step 03

    Sourcing and coordination

    We order every piece, track deliveries, inspect each item and coordinate any trades your project needs.

  4. Step 04

    Installation and styling

    We place furniture, hang art and style every surface, so you walk into a finished room.

Where we work

Proudly serving North Central Florida

From our studio in Old Town we regularly work across the Suwannee Valley, the Nature Coast and Gainesville. Projects further afield are always welcome.

  • Old Town
  • Cross City
  • Chiefland
  • Fanning Springs
  • Trenton
  • Bell
  • Branford
  • Steinhatchee
  • Cedar Key
  • Gainesville
  • Lake City

Start your project

Ready to love coming home?

Book an in-home consultation and let us talk about the rooms you want to change. We reply within two business days.